These are quite decent collections considering the mid-size release that the film enjoyed, mainly newcomers staring from the billboards, Ganesh Chathurthi and Ramzan being on and Delhi blasts disturbing the inflow of audience on Saturday and Sunday (which are considered to be the best days for a film's business).
Confirms Vikram Bhatt, who is eagerly studying audience response and collections ever since the film arrived over the Friday gone by, "1920 has done the kind of business we were hoping for.
It has fetched 3 crores net over the weekend, which is quite good for us. It is a success in the making since for a film with a budget of 6.5 crores, we already have close to half our investment back."
There were quite a few factors that could have hampered the progress of 1920, isn't it?
"Yes, Ganesh Visarjan was on Mumbai while Delhi blasts resulted in cancellation of shows across NCR for the Saturday evening and night shows. This proved to be a dent on the business but word of mouth has been such that Sunday turned out to be good", informs Vikram Bhatt who has tasted success after quite some gap (6 years to be precise)!
While 1920 is all set to recover it's investment from the theatrical run and earn even more, this Ranjeesh Duggal-Adah Sharma film is all set to make some neat profits for it's makers as well.
Says Vikram Bhatt, "Yes, that's true. Entire team of 1920 is quite elated with the way it has fetched audience for itself. To think of it, satellite rights are yet to be sold. Now we are looking at how far does the film goes since September appears to be quite an open slate from here on." - Joginder Tuteja